About

Sad Demons is a concept that I came up with after a trip to San Diego one summer.. I ended up at a street fair talking to a guy who was selling hats at this market. The hats were simple, clean colorways, nice embroidery. It was the brand that was intriguing. Not just the item. 

I thought to myself; I want to do this. I want to create something that comes from my mind and channels my thoughts and creativity in a way that I can't articulate through words. So fast forward to me starting to think of a concept of what I want to put out there. Hats is where I landed. My art embroidered on them as a vessel to share a peak at the creations of my battered mind with the world. 

As to where the name Sad Demons comes from; My two best friends and I were sitting outside a pizza place in Brooklyn when my one friend called herself a sad clown. She was calling herself that in the context of self reflection and disappointment in her life situation. For whatever reason her self deprecation had us laughing to the point of tears. We have all experienced our fair amount of trauma and dysfunction so laughing at morbidity was not a sad moment. It was a moment of such simple sincerity and all we needed to support one another was to laugh together. 

So there it was. Sad Clowns became the influence of Sad Demons; the brand name. I thought about that night. And I think it's true, we are all sad clowns sometimes, but even more honestly, we are all sad demons sometimes. We all suffer and make bad choices. We cover our hurt with anger. We lash out at those closest to us. We have regrets and pain. Most of us find shame in these moments. But I don't want to see this side of our humanity be villainized. 

Someone who knew this pain all too well was my brother Jake. He died of a fentanyl overdose in 2022. He was a gentle giant with a genuine heart. But he hurt me. He hurt others. I know he was in pain. He struggled with his mental health. He suffered. Sad Demons is my attempt to remind others to give grace to humanity because at the end of it all; we are all Sad Demons sometimes. 

So that's a little about it. Each collection has a special meaning to be shared. Thank you for taking the time to learn a bit about why this all started. I have no clue where it is going but would love for you to be apart of it.